Books > Hot New Releases > Arts & Photography

Price: $14.80 ($24.95)

(as of 2012-10-07 00:02:45 PST)

You save $10.15 (41%)

Usually ships in 24 hours

Arts & Photography

Rating: 5.0 / 5.0 (1 votes)

Released: 2012-10-09

Buying Choices

15 new from $14.80
4 used from $14.77

(as of 2012-10-07 00:02:45 PST)

The ASMP Guide to New Markets in Photography


A pragmatic guide that teaches photographers how to find a business approach that works for them in an evolving industry.

As a result of changes in technology and the economy, every successful photography career today is unique, and each image-maker needs to build a career that matches his or her talents to one or more markets. This indispensable manual from the American Society of Media Photographers sets the stage for understanding where the industry is now and where it is headed while offering step-by-step instructions for building a career tailored to one’s own talents, interests, and business style in today’s market. 

An overview of developments in the industry covers the new visual needs created by the economy, the changing definition of what it means to be a photographer, the shifting distribution of clients, the role of technology, and the role of copyright, licensing, compensation, and contracts. Photographers learn how to navigate this changing landscape in a second section that guides them through a strategic analysis of their strengths and weaknesses and provides expert advice on building a business plan, marketing, and selling. Also included are concise business biographies of fifty visual artists who have successfully taken on the new markets in photography, to give readers an idea of the many directions a career today can take.

Check All OffersAdd to Wish ListCustomer ReviewsTrade-In List

Book Details

Publisher: Allworth PressBinding: PaperbackLanguage: EnglishPages: 304

Similar Books

The Art and Business of Photography
The Adobe Photoshop CS6 Book for Digital Photographers (Voices That Matter)
From Oz to Kansas: Almost Every Black and White Conversion Technique Known to Man
The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop
Extraordinary Everyday Photography: Awaken Your Vision to Create Stunning Images Wherever You Are


Become a fan of My Topseller Ebooks on Facebook for the inside scoop on latest and most exclusive books.